No-Copy Advertising

出版刊物 盘天下 2025-03-29 817 0 // 自建的夸克api

No-Copy Advertising

内容简介

No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk abo ut their approach.

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