Netnography

出版刊物 盘天下 | 网盘资源分享 2025-02-15 1132 0

作者简介

Robert V. Kozinets is a globally recognized expert on social media, marketing, branding and innovation.

Netnography

内容简介

This exciting new text is the first to e xplore the discipline of Netnography the conduct of ethnography over the internet a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.

Robert V. Kozinets is a globally recognized expert on social media, marketing, branding and innovation.

下载地址

夸克资源精选合集

(0)
(0)

评论列表